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Vasco also made the first big marketing move in Brazilian football. In 1925, wine producers from Rio Grande do Sul intended to enter the carioca market and defeat the imported ones. As most of the Portuguese, the biggest consumers of the drink, were from Basque, the producers decided to pay for the hiring and wages of the striker from Rio Grande do Sul, Luiz Carvalho. It worked. Carvalho was a success in the field and had his image associated with the wines of Rio Grande do Sul.
